Senior Vice President, Data Strategy at Viacom
“Kodi Foster is the SeniorVice President of Data Strategy at Viacom. Kodi focuses on synthesizing Viacom’s data approach around actionable consumer insights into a scalable platform that allows advertisers to efficiently plan, develop and measure their advertising against a targeted customer segment optimized for ROI. He will lead the development of data-centric strategies for multi-channel integrated marketing, measurement and valuation, in partnership with the Viacom Velocity and Nickelodeon Inside Out Solutions teams.
Prior to joining Viacom, Kodi served as Head of Brand Initiatives at Outbrain since 2010. He has been at the forefront of the Content Marketing revolution, working with brands and agencies to transform their organizations through content and technologies that delight audiences across screens and platforms. Before joining Outbrain, Kodi was Vice President of Business Development at Sahara Media Holdings, a publicly traded investment company specializing in the digital media industry. With fourteen years of experience in strategy, product development, and business development, Kodi led strategic planning, investment due diligence, and campaign execution for a number of Fortune 500 companies. Kodi is also a Principal Investor at NextGen Venture Partners a network driven venture firm, and a frequent speaker in the advertising technology industry evangelizing about trends in the advertising space. He presented at events including: SXSW, PSFK, Proxxima, Next M, Internet Week New York, Argyle CMO Leadership Forum, Brand Innovators, The Ataway Exchange, Open Co., IBM Social Business Series, The Advertising Club Media: Now Conference, and MediaPost. He is a graduate of Cornell University.”