“Vatsal leads the global Solutions Engineering team and has been with Facebook for 6.5 years.

Solutions Engineering is an external facing team of engineers that works to deliver more value to advertisers using technology. This team works on the cutting edge of business and technology to architect solutions that are leveraged by a large customer base to get the most out of Facebook marketing. Solutions that the team has helped build include the Custom Audience API, Pixel Helper tool, Facebook Marketing APIs, Lead Ads & Dynamic Product Ads. The team also works as the CTO for an advertiser’s marketing teams providing technical consultation & guidance and also works with the Marketing ecosystem that includes Facebook Marketing Partners & Measurement Partners.

Prior to the current role, Vatsal has held several roles in Silicon Valley and holds a Masters in Computer Science from University of Missouri, Kansas City.”